Thursday, December 13, 2012

Now I Know Bo Better...and other commercials

ESPN has a great series called 30 for 30 where they document athletes and their lives. I mentioned back in September about the powerful feature on Vlade Divac and the Serb-Croat war. Well, I got hooked on another one Saturday night about Bo Jackson.

His prime athletic years were from '86-'92, which put me in the 9-15 year-old range. Old enough to follow sports, but too young to appreciate the big picture and have perspective. Did "You Don't Know Bo" sure open my eyes to the amazing athlete and humble man he was. My impression of him was from this commercial and the campaign surrounding it.

I saw this and saw him breaking bats over his leg and thought he was a showy me-first type guy.

Wow, was I wrong. It turns out he was just an amazing athlete and was very humble. What he did as a high school track athlete was amazing. Seeing highlights of him playing football at Auburn he looked like a man among boys (makes sense since he won a Heisman). Hearing his college baseball coach talk about him. Hearing how he became ineligible for baseball his senior season because of a trip to Tampa Bay (where the Buccaneers officials told him it was within NCAA rules) and how he took it. Reliving the beginning of his baseball career culminating in the "HEY!" from President Reagan in the 1989 All-Star game (3:17 into the video).

Seeing him outrun the fastest players in the NFL and run over others. Going into football halfway through the season (without training camp) and not showing rust.....I could go on. Such a shame how his career got cut short. What could have been with his career.

What I was also impressed with was Jackson's interviews in the 30 for 30 episode. He came across as very articulate and having a good head on his shoulders. Great episode and I heartily recommend it.

Reliving the Nike "Bo Knows" commercial was fun. It was amazing how many big time athletes there were in that one 60-second spot.

It also made me think of what other commercials I've really enjoyed. Two come to mind right away:

My two favorite lines are the "....zzzzz. Out." and then him saying "Grandma." at the end.

I love the guy's resigned waving of the hand before pushing the button and just the little elf's point at the guys before doing the circle.

So, that's about it for today. Be sure to catch the "You Don't Know Bo" 30-for-30 episode if you're stuck inside working out this winter!

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